1/26/2024 0 Comments Twitterrific app for androidWith Twitter marketing tools, marketers can maintain consistency in their posts, have ease around creative posts, and carry out quick analyses of their reach. Users Dislike Twitter Alternativesīrands need help with marketing on Twitter. In his Linkedin post, Aravinth Rajagopalan, Digital Marketing Consultant, says, “The Twitter API is beneficial as third-party developers can frequently produce effective and user-friendly tools that are more effective than those offered by Twitter.” He added that API access could stimulate industry innovation and creativity, resulting in more advanced techniques and improved services. However, this decision impacts third-party app manufacturers’ ecosystems and brands relying on them to manage their feeds to ensure their thriving presence on the microblogging site. Twitter recently reported a 40% drop in revenue after more prominent brands like Audi and Pfizer stopped advertising spending soon after Elon Musk took over Twitter for $44 billion in October last year.Īs these third-party apps provide alternative ways to access Twitter by pulling off API access, the microblogging site is hopeful of compelling its users to use this platform directly, thereby boosting Twitter’s chances of getting more ad impressions. Several app makers will likely follow suit and migrate to other platforms, as several brands have already stopped advertising on Twitter. ![]() Tapbots, the makers of Tweetbot, recently launched the Ivory app for Mastodon. Not all third-party app manufacturers are sitting ducks, but they have started launching their apps for other platforms. Responding to a question on whether Twitter took this decision to stop its revenue bleed, Craig Hockenberry, Founder at Iconfactory, replied, “Apps with Twitter’s API access had fewer user bases as compared to its first-party users.” Hockenberry added that if the microblogging website had pre-announced the deadline to pull off API access, third-party app makers like him would have dealt with it. These new rules state that developers can not use Twitter’s API or content to “create or attempt to create a substitute or similar service or product to the Twitter Applications”. The android app makers of Talon, Tweetings, Iconfactory and Fenix are pouring out on social media after Twitter secretly cut off Application Programming Interface (API) access and updated developer rules a week later. Tweetbot displays an image of a gravestone on its landing page in memory of the sudden demise of this third-party app shut down in the blink of an eye. The app owners even went on to declare, “Twitterific’s sudden and undignified demise is due to an unannounced and undocumented policy change by an increasingly capricious Twitter – that they no longer recognise as trustworthy nor want to work with any longer.” This third-party app will no longer be available in the mobile app store. If you type Twitterific’s web address in your search bar, you will stumble upon a headline reading like an obit piece which says, ‘Twitterrific has gone to the Great Birdhouse in the Sky’. But are these solutions competitive enough, or will the Twitter developers be able to provide frequent updates to make marketers’ jobs easier? The brands relying on these third-party apps will have to rely on Twitter indigenous apps for their customer reach. ![]() Several developers encountered the worst shock after getting messages from their customers that the third-party apps that eased their job of posting consistent Twitter feeds have turned defunct. ![]() After bleeding a 40% revenue loss, Twitter is trying its best to plug leaky holes.
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